Three stages
From a small trial order to regional exclusivity and joint development — each stage sets out what we need from you, what you get, and how to leave. We carry the risk first, so you can start at low cost. Signing to launch usually takes 8–12 weeks.
01Small trial order
Testing the market · no cost to you (we buy the samples)＋
We select a small range and test it. Samples are bought and paid for in full by us (100% prepaid); international freight, customs clearance and the start of content are ours too, and stock and marketing risk stay with us. You only need to confirm the goods on arrival.
- What we needNo purchase commitment. Only your wholesale price list and sample images. The first order starts small, focused on price architecture and design distinctiveness.
02Bulk trial period
Proving sell-through and repeat purchase · exclusivity follows the data＋
During the trial we buy on an agreed schedule and use real sales to test style acceptance, price positioning and repeat purchase — the basis for exclusivity. Monthly reports cover sell-through, repeat purchase and customer feedback. Bulk goods are paid in instalments, deposit and balance; proportions and timing are confirmed in the partnership plan.
- What we needPurchase on the agreed schedule and accept monthly reviews.
03Regional exclusivity · joint development
Earned authorisation · China editions / co-created capsules＋
Once targets are met we sign an exclusive distribution agreement for mainland China. We commit to an annual purchase volume and receive better wholesale terms. Further out: China-only editions, co-branded content, even a shared supply chain. You provide marketing assets and priority on new pieces.
- What we needTrial-period sales targets met.
Full-chain service, stage by stage
Import, warehousing, content, channels, after-sales — all five run by us. You supply the goods and the assets.
Logistics International freight door to warehouse, DDP, including material and quality testing.
Compliance Customs declaration and clearance, duty and VAT paid on your behalf (usually 13%), Chinese-compliant labelling.
Documents General trade import requires brand authorisation and purchase records; precious metals need assay and hallmark marks, with nickel release and other items tested to GB standards.
Storage Cloud warehouse, shared stock across platforms, stock and shelf-life management.
Fulfilment Picking, quality check, packing and dispatch in one flow.
Carriers SF Express, JD Logistics, ZTO and others, matched to the brand.
Seeding Xiaohongshu and Douyin KOL and KOC tiers, matched by audience and price positioning.
Livestream Brand-owned streams plus creator streams, including brand account operation.
Assets Chinese copy, model shots and short-video re-edits — the brand story retold for Chinese viewers.
Online Tmall, JD and Douyin shop flagships.
Offline Boutiques, concept stores, pop-ups and trade fairs.
Private domain WeCom and member community; channels matched to the brand, avoiding single-channel dependency.
Service Pre-sale enquiries and order follow-up.
After-sales Returns and repairs handled centrally; for quality issues within warranty we answer the customer first, with responsibility and cost settled under contract.
Follow-up Satisfaction checks and reputation care.
Guarantees
Rules written down before we start. These are the framework — the signed agreement governs.
Exclusivity term
Exclusivity in China once the trial is passed; renewed automatically when targets are met.
Performance review
Quarterly targets, reviewed together each quarter; targets can be adjusted by agreement.
If targets are missed
Convert to non-exclusive or adjust the target by agreement — we do not terminate at the first miss.
Termination
Either side may terminate on 60 days' written notice; stock and in-transit orders agreed separately.
Intellectual property
Trademarks and design copyright remain yours; we hold operating rights within the authorised scope only.
Data transparency
Monthly reports on sales, sell-through, stock and customer feedback.
Who we work with
If you recognise yourself in one of these four, it is worth a conversation.
Hand-made and traceable
From wax carving to hand polishing, from gem setting to enamel — over a dozen hand processes per piece. Plated gold, 925 silver, natural stones or pearls: traceable materials, and a story we can tell.
Recognisable at a glance
Not a mass-market copy, but original design DNA — a signature curve, an unusual cut, a recognisable palette. One language extends to earrings, necklaces and rings, so the collection stays fresh. She recognises it instantly — easy to save, easy to share.
A clear origin, a long future
Who you are, who taught you, which town in Europe. Those origins are not decoration — they are the reason a piece can be priced as it is.
Aesthetic and price that meet our customer
Urban women in Tier 1 and New Tier 1 cities look at design before price, and will pay more for a handcrafted piece with a story than for fast fashion.
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Who we work with — independent European designers and workshops: hand-made pieces, traceable materials, and a real story behind the collection.
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