Localising European jewellery brands for China
We work with independent European design brands. Built on cross-border supply chain and import compliance, our aim is not just to make a sale, but to keep your brand selling for years without losing its core value. Good design should not be treated as cheap stock, nor disappear simply because nobody explained it in Chinese.
You do not need to build a China team. Curation, customs, content, channels and after-sales are all handled in-house — the same people, from the first line of Chinese copy to the final retail execution, ensuring your brand voice never drifts.
Our team spans Taiwan, Shenzhen and Dongguan: Taiwan handles overseas relationships, Shenzhen runs content and channels, Dongguan provides the cloud warehouse and fulfilment.
From a European workshop to a Chinese customer, one chain, fully traceable.
You design and produce. We handle China.
End-to-end, from curation to after-sales — no China team needed on your side.
01Cross-border and complianceYou ship; we own the import leg＋
Choose the wrong declaration route and both duty and title become a problem. We pick the route by stage and complete the paperwork.
- General trade: bulk import, sell through any channel; duty and VAT around 13%; best once a style is proven.
- Cross-border e-commerce: faster to launch for small test batches, but title and compliance boundaries are tighter — we draw them before we start.
- Compliance and timing: hallmarks, GB heavy-metal standards, Chinese labelling and inspection records; the schedule is agreed in the partnership plan.
02Local operationsNot translation — retelling your brand in a way Chinese customers want to hear＋
Good design usually fails in China for one reason: nobody explained why it is good. We turn that into content people scroll into and save.
- Content: Xiaohongshu posts and short video, Douyin creator scripts, livestream talking points — built around design and how it is worn.
- Creators: top tier for reach, mid tier for consideration, KOC for volume; chosen to fit the brand.
- Boundaries: we change the expression, not the core — name, design language and pricing logic stay as they are.
03ChannelsChosen to fit the brand, not spread as wide as possible＋
One wrong channel can break a price structure for good. So we build the content first, then open the shelf.
- Online: Xiaohongshu store and livestream, Douyin creator distribution, Tmall and JD flagships, private-domain repeat purchase.
- Offline: department stores and malls in Tier 1 cities, boutiques and concept stores, city pop-ups.
- Discipline: tiered authorisation, one retail price, monitoring for grey-market goods and discounting.
04Warehouse and after-salesDongguan cloud warehouse, dropship, and after-sales — all with us＋
Jewellery is damaged by knocks and dulled by air. Storage, picking, returns and customer service run on one standard.
- Storage: Dongguan cloud warehouse, batch traceability, anti-oxidation packing — silver, pearl and enamel packed separately.
- After-sales: one service standard, 7-day returns, quality cases handled, complaints answered within 24 hours.
- Feedback: return and complaint reasons feed back into curation and content, so the next batch avoids the same mistake.
How we work
Four commitments that shape every partnership.
01Long-termWe are not here for one shipment＋
We treat China as a channel to run for years, not a shipment to clear.
- Pace: a small trial batch first; regional exclusivity and joint development come after the data.
- Investment: samples, content, channels and team cost are carried by us first.
- Exit: at the end of the trial either side can leave without penalty, with in-flight orders and costs already incurred settled as they stand.
02The brand stays yoursYou keep the intellectual property; we hold the operating rights in China＋
What we take is the operating right, not the ownership.
- Ownership: your trademarks, design patents and copyright remain yours.
- Assets: the channel accounts and marketing materials we build are ours, so operations can continue.
- Boundaries: we never register your name, never copy your designs, never file your brand as our own.
03Compliance firstCustoms, labelling, testing and tax, done by the book＋
Compliance is not a cost. It is the ticket that keeps a brand in China.
- Import: declaration route, duty and title confirmed by category; paperwork complete and checkable.
- Marking: Chinese labels, hallmarks, GB heavy-metal and nickel-release testing.
- Tax: duty and VAT declared as incurred, itemised in every quote, no hidden fees.
04TransparentReported in data, not impressions＋
Every month you see the same set of figures, not a screenshot chosen to look good.
- Data: sales, sell-through, return rate and channel mix reported on a regular cadence.
- Channels: authorised reseller list and price compliance open to inspection.
- Decisions: curation and content changes come with reasons, not guesses.
Want to see how we would take your brand into China?
Tell us about your brand and product line — we will respond within two working days with a proposal.