European Design Brands · China Market

Your brand in China,
from 0 to 1

We represent and sell European jewellery design brands in China.

Product curation, import compliance, content, channel sales and after-sales are all handled by Marevia's own team — you stay focused on designing and making.

  • All channels: online and offline, placed where your product actually sells.
  • Full-chain control: from a European workshop to the customer's hand, traceable at every step.
  • Staged expansion: start with a small trial batch, and scale only when the numbers support it.
European handmade jewellery
Retail Presence

Our retail footprint

Six online platforms and a multi-tier city strategy, rolled out stage by stage.

City and channel coverage

Tier 1 · Prime Districts

Counters and flagship stores in premium department stores and shopping centres.

New Tier 1 · Regional Anchors

Anchor stores in each city's leading malls.

Tier 2–3 · Boutiques

Independent boutiques and designer concept stores across 17 cities.

Where will your brand be seen once it lands in China?
Jewellery retail stores across China

Jewellery retail store in China
Retail store interior
Jewellery retail store in China
Store display
Who Wears It

Your designs, worn in China

Not a generic “female consumer” — but a clear, mapped path from discovery to repeat purchase.

Urban women aged 20–50

Concentrated in Tier 1 and leading Tier 2 cities. Financially independent and decisive: she buys for herself, and looks at design before price.

She pays for design and story

She avoids mass-market trends and will pay for something distinctive. European provenance reads as an asset, not a barrier — and she is the one who tells others.

Mostly white-collar

Tech, media, finance, consulting, law, multinationals, and overseas returnees; plus medical professionals, teachers, and style-conscious mothers.

Woman wearing designer jewellery
Distinctive design
Woman wearing designer jewellery
Material and detail
Woman wearing designer jewellery
Bought for herself
Woman wearing designer jewellery
Everyday luxury

Want to see how we would take your brand into China?

Tell us about your brand and product line — we will respond within two working days with a proposal.